We chose to become a member of 1% For The Planet to hold ourselves truly accountable on a local level. Being able to give back and protect the local ecosystem from which we take and owe so much, if not everything.
We have committed to donating the 1% of our annual sales directly to a local network of grass-roots environmental nonprofits.
This is an audited scheme, and 1% For The Planet certifies and legitimises our commitment by reviewing and confirming our donation details annually.
In 2002, the founder of Patagonia Yvon Chouinard and friend Craig Mathews created 1% For the Planet to build a global movement of businesses giving 1% of their annual sales back to the environment — whether they were profitable or not.
It’s a commitment to drive positive change every year, not just when you do well. This makes the commitment very real and very resonant with consumers and employees alike.
Only 3% of total philanthropic giving goes to environmental causes — 1% For The Planet is on a mission to change that.
To date, 1% For The Planet has directed over $280 million to certified grass-roots environmental nonprofits and become a network of 5,000 like-minded businesses.
www.onepercentfortheplanet.org
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